Ann's History
Over the years Ann has written hundreds of news stories, features and columns about media, advertising and marketing. After college in Edinburgh she wrote restaurant and art reviews. Following a stint on Marketing magazine in London, she hit New York as a stringer for UK newspapers and magazines, also doing a weekly radio slot on marketing for LBC radio. She joined Advertising Age, penning profiles of advertising and media luminaries and celebrities, and went on to found and edit Creativity magazine. She later landed at Adweek, as Creative Editor. Since then, she has worked as a freelance journalist, writer, editor, brand strategist, marketing storyteller and PR consultant. She thrives on challenges and multi-tasking, and brings a creative mindset to the task in question.
Stuff Ann Wrote
"Ad Industry Heavyweights on their biggest Critic--and Fan" - Advertising Age
"Flavours Front the Action and Growth" - The Spirits Business
“Obama for America” -One
“Ad Fab” - A look at the vagaries of British humor as seen through its advertising. - One
“Comic Relief” - Several new ad campaigns make lite of dark times. - One
“Being, Here, Now” - Brit band Oasis hooks up with ad agency BBH. - One
“One Nation for All” – Brands jump on the political bandwagon. - One
“TV Song” – How commercials are the new radio.- One
"Flower Power" - GE's Ecoimagination campaign. - One
“Viral advertising” – The key to success.- One
“Mad Women” - Profile of Phyllis Robinson, one of the original women of Mad Ave. - One
“Into the Great Beyond” - Agencies push media limits in search of brand buzz.- One
“Fake ads” – Analysis of spoof ads.- One
“Obama Rules over False Advertising Claims in the Wild West” – False advertising claims.- Campaign
“ESPN Marks Thirty Years of Enthralling Sports Fans” – ESPN at 30.- Campaign
“How ads are driving the US health reform battle” – Campaign
“PG’s Creative Champion” - Profile of Jim Stengel, CMO of Procter & Gamble. - Campaign
“Nice-but-tough' Hill vows to make 4As relevant” – Profile of Nancy Hill.- Campaign
“A Double Act” - Profile of Goodby Silverstein & Partners. - Campaign
“Watchdog gets ready to clear up US advertising” - Campaign
“W&K puts success down to unconventionality” - Profile of Wieden & Kennedy.- Campaign
“Can Coke’s hero work her magic at Euro/RSCG?” - Profile of Esther Lee.- Campaign
“More to MDC than just Crispin Porter & Bogusky?” - Campaign
“Is this the end for Detroit’s agencies?” - Campaign
“America wages war on junk food advertising” - Campaign
“Lights, Camera, Action” - A look at the resurgence of cinema advertising. - Other Advertising
“Strange Bedfellows: Creative Agencies in the Media Game” - OMMA Media
“Creative Cache” - OMMA Media
“Media Boutique of the Year: GM Planworks” - OMMA Media
“Six Hot Shops” - OMMA Media
“Doug Jaeger, Founder, the Happy Factory” - OMMA Media
Series of Profiles for 2006 annual min magazine.
“Learning Curve” – review of “The Learners” a novel by Chip Kidd. - Print magazine
“Clearing the Smoke” – Feature about the for- and anti-smoking movement in ads.- Print magazine
“Gathering Moss” - Neil Kraft Updates Calvin Klein.- Adweek
“The Calls of the Wild” – A study of the cutthroat communications market.- Adweek
Advertising Age Encyclopedia of Advertising
“Twelve Months On" - One year after 9/11- Aberdeen Evening Express